Earlier this year London Essence launched their rebrand, with the strategic concept of ‘ELEGANTLY ELEVATED EXPERIENCES’. The new redesign takes heavy inspiration from high-end fashion brands which led to stylish and elegant brand world executions.

On this project, I created the chiselled ‘LE’ monogram. This distinctive asset is used to drive recognition and ownability as an asset that can live away from the bottle, creating connection in the brand world. I’ve used this distinctive asset across multiple touchpoints, working with other brand assets such as typography, photography, and as a standalone mark.